How to Pitch Music to Amazon Music and Deezer
Use the correct Amazon Music and Deezer editorial routes, prepare one accurate pitch source, meet current access rules, and avoid placement promises.
The short answer
Pitch Amazon Music in Amazon Music for Artists after the release is delivered: an Owner or Admin can currently submit one eligible track per new release for programming consideration. Deezer uses a separate Pitching Tool that is currently limited to provider and label accounts, so independent artists and managers must ask their distributor or label to submit. Build one accurate release source, adapt it to each platform's fields and timing, and never promise editorial review or placement.
Three things to know
- 01
Amazon currently offers an artist-team pitching route, while Deezer currently restricts its Pitching Tool to provider and label accounts.
- 02
One factual release source can feed both submissions, but access, timing, eligibility, fields, and team ownership must be handled separately.
- 03
Submission creates consideration, not a result; keep delivery, wider promotion, and measurement useful when neither service adds the track.
Which editorial route should the team use?
Match the release to the platform's current account and delivery requirements.
Amazon artist-team pitch
An Owner or Admin selects one eligible track per new release inside Amazon Music for Artists.
- Team responsibility
- Delivery, streaming rights, eligibility, mapping, focus track, factual fields, team coordination, confirmation, changes, and measurement.
- Failure mode
- Missing the current window, pitching a prior release, conflicting with a label team, or treating consideration as placement.
- Use when
- The eligible release appears in New Releases and the team has Owner or Admin access.
Deezer provider or label pitch
An authorized Provider or Label Account submits release and focus-track data through Deezer's Pitching Tool.
- Team responsibility
- Accurate source sheet, early partner handoff, rights, identifiers, genre, target context, listening link, deadline, and delivery confirmation.
- Failure mode
- Assuming an artist login has tool access, sharing credentials, sending mismatched identifiers, or missing the edit lock near release.
- Use when
- The distributor or label confirms tool access and submission ownership for the release.
No available editorial route
The release proceeds through accurate distribution, profiles, fan communication, media, content, shows, and measured promotion without a pitch.
- Team responsibility
- A viable campaign, realistic expectations, platform compliance, clean data, audience care, and future partner evaluation.
- Failure mode
- Buying fake access, spamming staff, postponing a ready release solely for a placement hope, or abandoning all other discovery work.
- Use when
- The account or partner cannot make an authorized submission for this release.
How do the Amazon Music and Deezer routes differ?
Amazon currently exposes pitching inside Amazon Music for Artists: after eligible new music arrives, an Owner or Admin can select one track from the new release. Deezer's current Pitching Tool connects releases with its editorial team and recommendation systems, but Deezer says only Provider and Label Accounts can access it; artists and managers cannot submit directly. Treat these as different operating systems, not two versions of the same form. Confirm the live rules before every campaign because permissions, timing, fields, terminology, and eligibility can change after this guide's review date.
How should an artist submit an Amazon Music pitch?
Deliver the release with Amazon streaming rights and verify it appears under Profile and Tools, then New Releases, in Amazon Music for Artists. Current guidance allows an Owner or Admin to submit one track per eligible single, EP, or album. Amazon also says one pitch can be accepted for each team type, such as an Artist team and a Label team, so coordinate rather than send contradictory stories. Choose the real focus track, complete the requested track, artist, audience, collaborator, and marketing context, review every field, save confirmation, and keep the release mapping correct.
What are Amazon Music's current eligibility limits?
Amazon's current public pitch page lists new music that has not been released before, one track per release, delivery with streaming rights, and a window up to 14 days after street date. It says previously pitched releases, releases more than 14 days after the album-level street date, and music previously released on Amazon may be ineligible. If a delivered title is still missing after 24 hours, Amazon advises confirming delivery and eligibility, checking the live artist profile by release day, and reporting a mapping issue in the artist tool. Verify these rules in-product because a public help page is not an eligibility guarantee.
How does a Deezer editorial pitch get submitted?
Ask the distributor or label whether it has a Deezer Provider or Label Account and will use the current Pitching Tool for this release. Deezer lists fields including provider, label, UPC, main artist, release date, product title, priority, configuration, release type, focus track, ISRC, genre, target editorial team, and optional supporting context. Send a clean source sheet early and ask for the submission owner and status. Do not create shared credentials, pose as a provider, or assume distribution includes pitching. If the partner lacks access, the artist cannot replace that route with an ordinary Deezer for Creators artist login.
When should a Deezer pitch be ready?
Deezer currently recommends delivery and pitching seven days before release, allows pitches up to 14 days after release, and blocks edits within 24 hours of release. Those are platform rules, not a reason to deliver only seven days early. Set an earlier internal deadline for audio, artwork, identifiers, rights, territories, metadata, focus track, listening link, genre, language, collaborators, campaign evidence, and partner review. A UPC mismatch, unavailable provider or label, undelivered status, invalid listening link, or late correction can break the process. Ask the partner to confirm successful delivery rather than assuming a completed spreadsheet became a pitch.
What should the shared pitch source include?
Maintain one factual release record with artist and release names, UPC, track ISRCs, release date, label and distributor, streaming rights, territories, language, explicit status, genre, mood, focus track, clean listening link, collaborators, audience geography, verified campaign actions, and contact owner. Write a short narrative that explains who the music is for and what makes this release distinct without claiming it is the next version of a famous artist. Label booked press, shows, radio, video, creator activity, or advertising separately from plans. Adapt the source to each form instead of copying unsupported fields or stretching one fact into a performance promise.
How should the team measure and close both pitches?
Log platform, team, owner, route, focus track, identifiers, submitted fields, submission time, confirmation, changes, and observed outcome. After release, check the platform's own artist analytics and playlist reporting, then distinguish editorial programming from personalized recommendations, user playlists, search, voice, radio, and external traffic. Do not infer why a curator accepted or declined a track, and do not present a temporary or regional placement as permanent support. Compare useful downstream behavior over a defined window, document data limits, and close the task even when there is no placement so the next campaign begins with better operational evidence.
What supports this platform comparison?
Practical notes
- Amazon currently lets eligible Owner or Admin users submit one track per new release for global programming consideration and documents delivery, timing, and troubleshooting limits.
- Deezer currently restricts its Pitching Tool to Provider and Label Accounts and documents recommended timing, required fields, submission management, and the near-release edit lock.
Source notes
- Amazon Music for Artists: Pitch, accessed July 18, 2026.
- Deezer for Creators Support: Pitching Tool, updated approximately November 2025 and accessed July 18, 2026.
Frequently asked questions
- Can independent artists pitch Amazon Music directly?
- Yes, an Owner or Admin can currently pitch one eligible track per new release inside Amazon Music for Artists after delivery.
- Can artists pitch Deezer editorial playlists directly?
- Not through the current Pitching Tool, which Deezer limits to Provider and Label Accounts rather than artist or manager accounts.
- How early should music be pitched to Amazon Music and Deezer?
- Use each live platform deadline, while setting an earlier internal delivery and review date that leaves room to fix metadata and mapping.
- Can an artist and label both pitch the same Amazon release?
- Amazon currently accepts one pitch per team type, but the teams should coordinate focus track and facts to avoid conflicting submissions.
- Does either pitch ensure a playlist placement?
- No. Both routes support programming consideration, while editorial review, selection, position, territory, duration, audience, and results remain uncertain.